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Guy Weadick – A Cowboy Not Afraid To ‘Go Big’

7/1/2026

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There are so many ways to look at the history of rodeo, but you’ve got to start with a man that took a chance and did something no one else had done.  One of the best was Guy Weadick, and here is what he did in the history of rodeo.

Guy was born in the city of  Rochester, New York, on February 23, 1885.  His father worked for the railroad and his mom was Irish and from Canada.  They lived in the Irish part of the city.  Guy was the oldest of five children.  His life was typical for city kids, but he had an interest in the frontier and cowboys and the West.  He left home and headed west and was willing to do whatever was necessary on ranches.  In time his ability with horses, and a rope, was excellent, and no one would have guessed he wasn’t raised on a ranch.  He had a fascination for Buffalo Bill’s Wild West and he tried out and was hired by the Miller Brothers 101 Wild West Show as a trick roper.  He and Bill Pickett, the bulldogger, became friends, and he worked with Tom Mix.  Guy listened to their stories and learned so much about what they had done.  They traveled across the country and also went to Calgary, Canada.

 In 1906 he met Florence LaDue, who was working with a different Wild West show as a trick rider.  Their affection for one another happened quickly and since their shows were headed in different directions they married November 17, 1906.  They continued their performances with the 101 Wild West Show and complimented each other in their performances.  They even went to Europe and England to perform in halls and circuses.  

Guy Weadick’s mind was working on the future all during his days with the 101, he and Tom Mix, who was three-quarters Cherokee Indian, talked privately about creating the biggest show about the frontier West and how it was rapidly changing.  The two slipped off to Calgary for a few days, thinking Calgary might be just the right place to have their inspiration.  But they didn’t have much luck finding anyone interested in Weadick’s big plan.  Mix lost interest in the idea.

Guy never lost his interest or plans. He was in Calgary in 1912 and met H.C. Mullen, the livestock agent for the Canadian Pacific Railway.  They talked about Guy’s ideas of putting on an event that was like the old west from the past. Mullen shared his idea and was excited about it. The wide-open spaces were beginning to be fenced, early pioneers who traveled to the frontier were nearly forgotten.  Mullens was quite familiar with the Calgary area and knew who to approach for financing. They were George Lane of the Bar U Ranch, and two other ranchers, A.E. Cross and Patrick Burns, plus the Minister of Public Works in the Sifton Provincial Government, Honorable A.J. McLean. These four men were of the same mindset and were willing to finance this project.  They gave Weadick $100,000 to make the event the biggest and best that had ever been done!  The bronc and steer riding and roping were featured first and foremost.  Guy made sure the newspapers across Canada and the United States all knew about it and to the announcement was the statement: “No restrictions based on nationality or race!”

During the second half of the 1800s in Canada the Indians were negotiating with the government treaties, which was taking away much of the hunting grounds of various tribes.  Some of this was to create a railway in the future, and the need for land.  These treaties did not favor the tribes, but they were advised they needed to live in peace.  During this time the Royal Mounted Police was begun and the leaders of the tribes relied on these new lawmen to protect them.  When Guy heard about these treaties and the frustration the Indians had experienced when negotiating each treaty, went to the Canadian government and convinced them it would be a ‘feather in the government’s cap’, so to speak, if they allowed the Indians to be at the Calgary Stampede and perform their dances and cultural activities for the spectators.  A variety of tribes were invited. 1,800 from various tribes arrived and camped near the rodeo arena.  

H.C. McMullen became the Director General of the Calgary Stampede.  Weadick got Ad P. Day to be the Arena Director and Ad’s brother Tony to assist him.  The Days owned the largest herd of wild horses in the country.

Guy Weadick picked Calgary because it was the center of horse and cattle country in the northwest.  It was very progressive at that time with people moving in from all parts of the world.  There were 47,000 people in Calgary and it was growing by leaps and bounds.  There was need of construction workers, as well as just about every type of work you can think of in a community that is developing and expanding. He also knew there were a variety of Indian tribes around Calgary – Sarcees, Blackfoot, Bloods, Piegans, Stonys and Crees.  His choosing Calgary was perfect.  

One small hitch was the American top cowboys were not signing up as he had expected.  He picked September 2nd  through 5th, and by summer he expected to have more cowboys from the States signed up.  It was Weadick’s dream that $50,000 be the purse, but whether that was put in the promotional ads is not found.  Many thought his dream would never happen.  By summer when he saw no top cowboy names from the States he sent Ad P. Day to Cheyenne Frontier Days and told him to sign up at least 50 of the top cowboys at Cheyenne.  Three days before the opening of the Stampede two railway coaches full of American cowboys arrived!  With them was the Cowboy Band, which always performed at the Pendleton RoundUp.

By opening day there were entries from Manitoba, Saskatchewan, Alberta and British Colombia, and the Mexican government sent their best riders and ropers.  Now the top cowboys from the States were there, the Indians were in place, and there was no way it wasn’t going to be a great success.  The Duke and Duchess of Connaught and daughter, Lady Patricia, were coming.  The Duke, a son of Queen Victoria, was also the Governor-General of Canada.  Guy had convinced Calgary Trade and Labor Council to join the Stampede Parade instead of having their own parade.  Historically speaking, the parade went off without a hitch and no incidents happened to mar the success.  Plus the crowds that assembled to watch the parade was a major hint the Stampede was sold out – fourteen thousand spectators were in the stands for the opening performance. No time limit was put on the show, and it was quite long, but everyone seemed to enjoy every minute of it.

The bucking horses were brought to the middle of the arena blindfolded and saddled. The cowboy would mount and get settled before the blindfold was pulled off. There was no eightsecond rides. The cowboy was to ride until the whistle blew, which signaled the end of the ride.  The second day was cooler and cloudy, but 13,000 spectators were there, including the Duke and his party.  When it started to rain it didn’t take long for the arena to be a sea of mud.  They moved the action to the building where the horse show arena was and many of the spectators moved there as well.  Only half the spectators could get in the building.  The last two days were beautiful weather and all was carried out without a flaw.

The three famous bucking horses were Gaviota, Tornado and Cyclone.  The first two were ridden, but Cyclone had a unique way of throwing himself over backwards which would cause the rider to either fall of or be trampled when the horse fell on his back.  Tom Three Persons from the Blood reservation drew him in the finals and both put on a ride that no one had ever seen before.  Tom finally bellowed like a bull. Cyclone stopped, then ran down the distance of the field.  Tom won $1,000 in cash, a saddle and a championship buckle & belt.

The winners were primarily the cowboys and cowgirls from the States.  Lady bronc riding was won by Fanny Sperry of Mitchell, Montana, and she won the same as Tom Three Persons.  The trick and fancy roping was won by Otto Kline, of Livingston, Montana, who got $500, with Art Acord and Jason Stanley getting 2nd and 3rd, both from the States.  Florence LaDue won the fancy roping, with Lucille Mulhall and Bertha Blancett coming in 2nd and 3rd.

Steer bulldogging was seen for the first time in Calgary and O. K. Lawrence of Sulpher, Oklahoma, had the best time on three head; Charles Tipton from Colorado won 2nd; and Senor Esteban Clemento of Mexico City placed 3rd.  The bareback bronc riding was also won by Jim Massey, with ‘Doc’ Pardee second, and Bill Rooke in third place, all from the States.  But cowboys from the Alberta area of Canada won the 1 ½ mile relay race which was a featured event.  A Special Event for Canadian ropers, was the steer roping which went to F. Day, with Bill Pendland and Clem Gardner, second and third.  The girls relay race was won by Bertha Blanchett, a U. S. cowgirl.  It was evident by the amount paid  the purse was not fifty thousand, but closer to $20,000.

When all the excitement died down and the Calgary Stampede was evaluated it was considered both an artistic and financial success. The total revenue was around $123,000 and expenditures approximately $103,000. Unknown to anyone Weadick had signed away 25% of the profits to McMullen for all his help in the earlier stages of the planning and finding the financiers. 25% to Ad Day, for all his efforts, plus the Committee was to receive 25% to give to local charities. Weadick’s share had dwindled down to $5,000!! He told the Committee he would return to Calgary in April of 1913 for a final accounting and to discuss plans for the September 1913 Stampede.

When Weadick returned he found the financial men had decided not to continue having it. There would be no 1913 Stampede. He had been asked to put on a similar extravaganza in Winnipeg so he did a replica of the Stampede, but it didn’t have the same spirit and enthusiasm there that Calgary had shown.  It was not a financial success.

When the first World War broke out in 1914 it was evident that a Stampede was not in the books.  Due to his success, however, in 1912 Weadick and wife Florence LaDue had been given a contract on the Orpheum vaudeville circuit and he performed his fancy roping, as did Florence and her trick riding.  Guy talked like Will Rogers and was well known in vaudeville.  

They continued to do their act until the summer of 1916 when Guy decided to have another rodeo.  He made arrangements with Sheepshead Bay Raceway, built near Coney Island in Brooklyn for thoroughbred racing.  He had advertised the Sheepshead Bay Stampede far and wide and it was to run for 12 days.  That was much longer than most rodeos, in those days. Generally they lasted 3 or 4 days.  $50,000 in cash prizes was the big draw.  It was all that was being talked about by the cowboys.  One party went from the Fort Worth area, and a baggage car was used for their horses.  Another party was made up at Cheyenne, with a Pullman car, as well as a baggage car for the horses.  

Foghorn Clancy was hired to announce the Stampede “I felt like I was in the big money class”.  When he went out to look at the Speedway he made the comment “That grandstand looked to me as if it were nearly a quarter of a mile long, and double decker.”  It seated about 60,000.  He also said, “Weadick had hired five assistant announcers to help me, and when I discovered that, just before the opening, it threw a scare into me. Well, the only way to meet this challenge was to do my best. My voice was clear as a bell and reached to the farthest limits of the grandstand without trouble. When the first performance was over Weadick came looking for me.  He let the other announcers go, he said they were just in my way!”

Weadick also had a wild horse race in each performance.  Charlie Irwin from Cheyenne had shipped about 100 wild horses to be used in this event, which is always fun to watch. Irwin decided to sell his horses there in Brooklyn instead of shipping them back to Wyoming. When he advertised his sale many of the ‘hucksters’ that sold by horse and wagon, or needed horses for other uses, came out.  It was quite a show watching these buyers trying to take their horse home, Foghorn said he laughed until his sides ached!

The winners of the 1916 New York Stampede put on by Guy Weadick were: (according to Foghorn Clancy’s 1952 book ‘My Fifty Years In Rodeo”

Saddle Bronc Riding:  1st Emery LaGrande, Medicine Hat, Canada; 2nd Rufus Rollen, Claremore, OK; 3rd Lee Caldwell, Pendleton, OR; 4th Leonard Stroud, Clarksville, TX; 5th Mike Hastings, Cheyenne, WY; 6th Hoot Gibson, Los Angeles, CA.

Bareback Bronc Riding:  1st Rufus Rollen; 2nd Jack Fretz, Wentworth, CO; 3rd Claude Ames, Gliechen, CA; 4th Leonard Stroud; 5th Jesse Stahl (the great Black cowboy) Salinas, CA.

Cowboys’ Trick & Fancy Roping:  1st Chester A. Byers, Mulhall, OK; 2nd Bee Ho Gray, Chickasha, OK; 3rd Tex McLeod, Gonzales, TX; 4th Tommy Kirnan, El Paso, TX; 5th Sam J. Garrett, Mulhall, OK; 6th Johnny Judd, Ponca City, OK.

Cowboys’ Relay Race:  1st  Bob Liche, Cheyenne, WY; 2nd Dwight Zediker, Alliance, NE; 3rd Roy Kivett, Cheyenne, WY; 4th Charlie Aldridge, Hugo, CO; 5th Harry Walters, Mexia, TX.

Cowboys’ Trick Riding:  1st Leonard Stroud; 2nd Tommy Kirnan; 3rd Floyd Irwin, Cheyenne, WY; 4th Harry Walters; 5th Scout Maish, Tulsa, OK.

Cowboys’ Steer Roping:  1st  Henry Grammer, Kaw City, Oklahoma; 2nd Fred Beeson, Arkansas City, KS; 3rdJohnny Murray, Lakewood, New Mexico; 4th Clay McGonigal, Animas, New Mexico; 5th Bert Wier, Monument New Mexico; 6th Charlie Wier, Monument, NM.

Cowgirls’ Relay Race:  1st Helen Maish, Cheyenne, WY; 2nd Francis Irwin, Cheyenne, WY; 3rd Fanny Sperry Steele, Mitchel, MT; 4th Edith Irwin, Cheyenne, WY; 5th Ollie Osborn, Union. OR.

Cowgirls’ Bronc Riding Slick (Unhobbled); 1st  Tillie Baldwin, Pendleton, OR.

Cowgirls’ Trick Riding; 1st Tillie Baldwin; 2nd Bea Kirnan, El Paso, TX; 3rd Lottie Vendreau, Deming, NM; 4th Peggy Warren, Victor, MT.

Cowgirls’ Trick Roping:  1st Flores La Due, Montevideo, MN; 2nd Lucille Mulhall, Mulhall, OK; 3rd Emily McLeod, Gonzales, TX; 4th Francis Irwin, Cheyenne, WY.

Cowgirls’ Bronc Riding (Hobbled): 1st Prairie Lillie Allen, Las Vegas, NM; 2nd Louise Thompson, Medicine Bow, WY; 3rd Fox Hastings, Sacramento, CA.

The New York Stampede was a financial failure.  Weadick was a great showman and he spared no expense.  All the right cowboys and cowgirls were there, and so were the celebrities to see it.  Will Rogers hardly missed a performance.  The best livestock was there, too.   He had plenty of publicity and everyone in the area was ready to see a rodeo.  Unfortunately, the newspapers were writing about the severe infantile paralysis epidemic that had become rampant in New York. And unfortunately, a New York streetcar strike, which was a major means of transportation for the majority of people living in the New York area.  People were warned to stay at home and not be exposed to the ‘polio’ epidemic.  Many that wanted to attend could not get there with the streetcars not running.  The $50,000 purse, had dwindled down to about a fourth of that amount when the financiers discovered the audience was so small at each performance.  The winning cowboys and cowgirls did get paid, but not what they expected.  Weadick did his best to see that the winners got as much as possible.  Everyone knew it wasn’t his fault the strike and epidemic occurred at the same time as Stampede dates.  

Foghorn Clancy said in his book “My 50 Years in Rodeo” about Weadick “Guy Weadick, the director-general, was a cowboy himself, and knew the game.  In all the rodeos he handled, he made the prizes hard to win by having the strictest rules and by seeing to it that the toughest stock available was on hand to test the merits of the contestants thoroughly.  A fellow who won at a contest like the Stampede had every reason to be proud of it.”

It can be said that until the New York Stampede was held, and Weadick early advertising had been so thorough, very little about rodeo had been said or promoted in the East.  Weadick’s advertising allowed the locals to hear about it and plan to go.  Although most everyone cancelled their plans either due to the polio epidemic and the streetcar strike.  When the first Madison Square Garden Rodeo was held, put on by Tex Austin, in 1922, six years later, New Yorkers were anxious to see it.  

Weadick found there was absolutely no interest in holding another Calgary Stampede, as long as World War I was going on. When the armistice was signed November 11, 1918, Weadick decided to give Calgary one last try and he would call it a “Victory Stampede”.  He found E.L. Richardson, the General Manager of the Industrial Exhibition of Calgary, was very interested in helping make it a success. Instead of four investors, Richardson and Weadick found 30 investors willing to put in $1,000 each, IF the Big Four, as they were called, would put in the same amount.  Richardson finally got it done, but he told Weadick he would be hired as the Arena Director on a salary this time.  Richardson had been very concerned in the first Calgary Stampede of Weadick’s ‘wreck less expenditures’ but admired his organizing ability, and his daring and enthusiasm.

The 1919 rodeo had the title of “Great Victory Stampede." The prize money was being increased to $22,000.  Many of the bronc riders were not the same as those who were in the money at the 1912 Stampede.  The seven-year delay had changed the list of top bronc riders.  The best of the States bronc busters was Yakima Canutt.  The top bucking bronc was a horse named Fox.  He bucked off several better than average riders, but Yakima Canutt wanted a chance at him, and finally got it. Canutt started his battle with Fox as soon as he hit the saddle.  He landed his spurs in Fox’s neck and it was obvious Fox was surprised. But Fox was ready for him and turned himself inside out, on the ninth jump Fox suddenly whipped back and sunfished - - - Canutt was long gone.  It was considered one of the greatest exhibitions of bronc riding and horse motions ever witnessed!  Canutt was first to pay tribute to Fox. He later rode “I Be Dam” and won the $1,000 cash prize and championship saddle.

Jesse Stahl, from Salinas, CA., won the bareback bronc riding. Jim Massey, of Snyder, TX, who won the 1912 bulldogging contest, and won it again in 1919. Eddie Burgess of Shuckster, OK., won the steer roping contest. When all the expenditures had been paid they netted $1,700.  Weadick got his contract fee of $5,000 for directing the show and was satisfied. The local organizations, GWVA and YMCA, to receive the remaining $1,200 was divided equally. What Weadick had accomplished was being responsible for four well executed rodeos – the 1912 Calgary Stampede – the Winnipeg Stampede in 1913 – the Sheepshead Bay, NY 1916 – Calgary “Great Victory Stampede” in 1919.

Unfortunately, the next three years the Board did not have a ‘Stampede,' much to Weadick’s dismay. But he didn’t give up. The Calgary Exhibition was in poor shape and even the conservative Board knew something had to happen.  They decided to have the ‘Stampede’ on a year-to-year basis with a modest show, a modest budget and a modest prize list.  Weadick was promoting it like crazy and it continued yearly with him in charge.  One of the best breaks was Edward, the Prince of Wales, heir to the British throne, offered to give a big silver trophy to the Canadian bronc riding champion and he would be there himself to present it!

The royal family had fallen in love with the Province of Alberta area and they bought a ranch not too distant from Calgary. Weadick put all his interests in developing the Stampede so it would continue.  They had stagecoach races earlier, but Weadick realized the stagecoach had lost its appeal, but during the brief period he had spent in Texas he remembered how important the chuckwagon was to the working cowboy. He decided to poll the ranchers around the Calgary area about having a Chuckwagon race and they like the idea, too.  The royal family promised to enter a chuckwagon. Even Weadick did not realize how important the chuckwagon race would become in the later Calgary Stampede, or in future rodeos.  
At the 1923 Stampede, four chuckwagons with four horse teams and four outriders lined up abreast.  They would dash around a half a mile track, circle the arena, make camp, and the first outfit to “show smoke” from the cook stove would win.  The winner got a modest $300.  Forty- one years later, 1964 there were 32 chuckwagons entered and the purses and trophies given were worth over $30,000.  The race caught the attention of the spectators from the very beginning and it has never ceased!

By 1929 Guy had increased the total attendance of the Stampede from 90-some thousand to 258,469!  When the Depression started the number of spectators began to dwindle.  This continued to happen yearly until 1932 when a profit of $181 was recorded.  By that time Weadick had purchased a ranch southwest of Calgary, at the foothills of the Rocky Mountains, he felt he wasn’t being paid enough for what he did to make the Stampede successful and he was known to have developed a ‘thirst’ for the wrong kind of drinks.  The Board let Weadick go, but he didn’t go quietly, he filed a law suit for damages, claiming he had been discharged without good cause and that he owned certain copyrights which the Stampede would infringe upon if they continued without him.  Weadick received punitive damages amounting to $2,750.  He won the battle, but Jack Dillon, an oil man and former rancher from Montana became his replacement with the Stampede.

Weadick’s wife, Florence LaDue died in 1951.  Later he married Dolly Mullins, who had won the trick riding crown in 1912 at the Calgary Stampede.  They continued to live on his ranch near High River.

In 1952 the Board voted unanimously to invite Weadick to the Stampede to present the honors to the champions in each event. Weadick, the originator of the Calgary Stampede, accepted and was given a tremendous reception.  The grandstands were packed and gave him a standing ovation when he got on the platform to give the awards.

On December 15, 1953, he died of a heart attack in a California hospital.  He was buried at High River in Southern Alberta alongside his first wife, Florence.

Guy Weadick was a major pioneer in the rodeo world, but had the foresight to realize what a great sport and a well-executed program could accomplish, not just in Canada, but also in the United States’ largest city, New York.  His time spent on ranches as a young man and his trick roping performances had allowed him to meet all the great cowboy competitors of his era, as well as the great men putting on the shows where he performed.  He refused to let his dreams for greatness be dashed by the Depression or the minds of conservative men in high places to believe it couldn’t be done. 

Both Guy Weadick and Florence LaDue were inducted in 2022 to the Alberta Sports Hall of Fame as pioneers; Guy was also inducted in 1975 to the Rodeo Historical Society’s Rodeo Hall of Fame.  

This information has been put together by Foghorn Clancy’s book “My Fifty Years in Rodeo”; “Man, Beast, Dust, The Story of Rodeo” by Clifford P. Westermeier; and “Calgary Stampede” by Fred Kennedy, as well as numerous magazines and newspaper articles.
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Veach Saddlery, Trenton, Mo – 107 Years and Still Going!

5/20/2026

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They say only a half-percent of businesses last 100 years or more. Veach Saddlery has been operating in Trenton, Missouri, for 107 years. Peggy and Robert Robinson have owned the business since 1988 and worked there much longer than that. The original owner was Peggy’s dad, Monroe Veach who started the business in 1919. Any business in these days that has a longevity record like that is certainly doing something right.  They primarily make custom saddles and do sell some other western things which tells why they are still in business and doing well.  They treat their customers right!
            
Here is their story:  Clarence Monroe Veach was born in Grundy County, Missouri, May 8, 1896, to a family that farmed. When Monroe (he never went by his first name) was eight years old his dad took him to Saint Joseph, Missouri, to see the Pawnee Bill Wild West Show. He was absolutely enthralled with it all – the big hats, high heeled cowboy boots, the trick roping! He went home with a dream – to be a cowboy!  
            
It didn’t happen overnight.  He worked on the family farm; he taught a horse some tricks and had taught himself to do some trick roping which the horse tolerated.  Twelve years later, 1916, when he was twenty years old he rode his horse to town, bought a ticket for the train. Monroe took his saddle and bridle off the horse, headed him home, and got on the train heading West. He had gotten a job as a cowboy in Eads, Colorado, and he was going to live his dream. Unfortunately, a year later World War I was happening and he went in the Army. Because of his experience he was put in the Cavalry section and went to Fort Riley, Kansas.  His assignment was to repair the harness and saddles. By the next year he’d become quite good at his assignment although he never had a lesson, he just taught himself. Trial and error, until he got it right. But guess what?  He liked it and was good at it. When he mustered out in 1919, he went home to the Veach farm, near Trenton, and started making or repairing harness and whatever else made of leather, needed fixing.  He married his sweetheart, Alta, and they moved to the farm.  
            
One day the mailman stopped to chat, and asked Monroe if he could make him a saddle.  Monroe never had a lesson in making a saddle, but his curiosity had forced him to investigate the saddles in the Army, and he knew them from one end to the other by the time he got the mailman’s request.  That was Monroe’s first saddle made.  That saddle today sits in the Veach Saddlery, after a long-life delivering mail.
           
Monroe and his wife, Alta, had six children over a span of twenty years (1920 to 1940).  Billy was the oldest, then Imogene. Mary and Letty were the next two. Ben was born later and Peggy was the last born. Imogene told me, “When my mother was pregnant with the last one, I was grown, and I was so embarrassed that my mother was still having a baby!”  Little did she know when Peggy was born Imogene and husband, Charley Beals, would have a daughter, Donna, close to the same age, and those little girls spent much time of their ‘growing up’ time at the Beals.

By 1938, Monroe had to move his business to Trenton as he just had too much happening in the space he had to work on the farm. Since moving to town Veach Saddlery has had several addresses. He was an imagineer that often ‘thought outside the box.’  Although he could order basic parts for saddles and such, he learned to make a lot of his own parts. When World War II began, he found it difficult to get saddle trees.  He decided he would learn to make his own saddle trees.  It wasn’t easy but he mastered it.  He used wood from the Linn tree, which was lightweight but sturdy. One item he needed was the saddle horn, which was metal. He went to a foundry and asked if they would make the Veach saddle horn. They were not that interested because they were shifting their production to the war effort. Monroe decided to explain to them he was furnishing saddles to the people that raise the cattle that was the beef to feed the soldiers. They changed their minds and the foundry made the saddle horns for him.  
           
 Monroe taught all his children the leather business. They started learning when they weren’t very old. Peggy remembered coming home from school when she was ten and working on halters. Imogene told me about a variety of things she learned from her dad when just a kid and even as an adult.  She even did some hand tooling.  It wasn’t just his children, but his grandchildren and great-grandchildren also learned and liked doing it.  
            
Robert Robinson, Peggy Veach’s husband, said when he first went to work at the saddle shop in 1964, Monroe showed him how to build a saddle tree. Robert turned around to ask Monroe a question and discovered he was no longer there. The family all laugh about Monroe not training anyone. He would only show a person one time how something was done.  If you didn’t get it then, which most didn’t, you had to figure it out on your own. And most did take the time to learn.  Robert certainly did figure it out, in fact, he even developed a machine to duplicate one major part of the saddle tree process.
           
 As time went by, Monroe’s children had their own saddle shops. Charley Beals married Imogene and they had their saddle shop in Tulsa, Oklahoma, by 1945. Starting out in a couple of stalls at the Tulsa Fairgrounds, their success allowed them to get their own building and continued having a great deal of success in their Veach Saddlery for forty years. Charley also had a small shop on the ranch they had near Colcord, OK.  Charley and Imogene’s daughter, Donna, married Duke Clark, who worked in the saddle shop for a time. In 2007 their son, and Monroe’s great-grandson, Drew Clark, re-opened the shop and is making saddles and other leather products.
           
 Daughter, Mary Cunningham and husband had a saddle shop in Branson, MO., for some time.  Letty and husband, George McAlister, worked in the Trenton saddle shop for many years.  
            
The saddle tree shop was sold by Veach in the 1970s so they could concentrate on building more saddles. They had been putting out a Veach catalog including all the different things they could provide, but by 1983, when many of the independent western stores were closing, they stopped publishing their catalog. The custom saddle was then in demand.
            
Monroe never gave up his dream to be a cowboy, and although his Eads, Colorado, job as a cowboy was cut short by the war, he continued to practice trick roping. He got so good he was invited to perform at the Trenton movie house, when they were still showing silent films. It took a few minutes to change reels in those days, and Monroe was on the stage trick roping. He also mastered some trick riding. In fact, he and son, Billy, put on rodeos starting in 1945. Monroe performed trick roping and trick riding but also timed and did the secretarial work. He began making trophy saddles at the shop and Fred Lowry, a champion roper, won Monroe’s saddle at the Nowata rodeo. Lowry came to Monroe and asked him to make a similar saddle for him with some minor changes. This saddle became a best seller at Veach Saddlery in those days and was called the Fred Lowry Roping Saddle. Billy handled most of the responsibilities of the Veach Rodeo Company day to day so Monroe could be at the shop.  

Others in the family also took part in the Veach rodeos.  Letty and Peggy did some trick riding, as well as Monroe. George McAlister, Letty’s husband, was the announcer.  One weekend at a rodeo there was a terrible rainstorm on Saturday and that performance was postponed until Sunday afternoon.  George was asked by Monroe, to head back to Trenton on Sunday to be there to open the saddle shop on Monday morning. As for an announcer for the rodeo George recommended Clem McSpadden.  He had a good voice, knew rodeo and did a bang-up job.  Clem’s first job as a rodeo announcer was the Veach rodeo, 1947 in Story City, Iowa.

Tragedy struck the Veach family when Monroe’s son, Billy was killed in a truck accident in 1957. He was hauling stock when it happened. Veach Rodeo Company finished having the rodeos they had committed to have but never put on another rodeo. Their love of the sport never changed though. Their participation, competition, and support never left the family.   

Monroe’s  ability to trick ride was the catalyst to Veach Saddlery being known for making trick riding saddles. They are still making trick saddles today, in spite of the fact that trick riding opportunities have slackened in rodeo. There are still rodeos who hire trick riders and other places where trick riding is in demand. Peggy said they have all the records of the custom saddles they have made since her dad started the business. They are always interested in knowing who Veach saddles were made for and where they went after that person quit performing. Keeping those records are one reason the business has continued for so many years.

In 1976, the Bicentennial Celebration for the Unites States was being held in Washington, DC, and Monroe was invited by the Smithsonian Institute to come to DC and have a saddle making demonstration. He brought all the equipment and parts and every day he worked on the saddle, including hand-sewing it. This was done on a cherrywood stitching horse Monroe’s dad had made in the 1920s. At the end of the Celebration Monroe also gave a finished Bicentennial saddle to the Smithsonian.

Also at the Washington, DC, celebration Bryan Dew, a filmmaker, from New Zealand, was fascinated by Monroe and his saddle making exhibition. Dew was there because of the music played by the western bands in America. It was his plan – to do a film of the music about the Western culture.  But when he spent some time talking with Monroe, he realized how much Monroe loved the spirit of the cowboy and the American West. Bryan took ten years to complete his film, not about music, but about Monroe Veach.  He gave much attention to detail and getting it ‘just right.’  But in 1986 Monroe was now 90 years old.  When Bryan Dew learned Monroe was not in good health he flew to Trenton, MO and showed the first showing of the film.  He named it “A Ten Dollar Horse and a Forty Dollar Saddle.”  The Trenton movie house with most of Trenton’s population was in the audience, including Monroe. It was quite an honor to be able to see a film about his life, with his hometown friends and neighbors who were also thrilled with the movie.    Monroe died a few months later on Christmas Day, 1986.  Drew won the 1987 Wrangler Award for Film – Western Documentary, at the National Cowboy Hall of Fame for his film on Monroe. 

Peggy and Robert married in 1959, and both worked in the saddle shop. In 1988, they purchased the shop from the other Monroe heirs, and had introduced their son, Craig, to it when he was ten. The same age Peggy remembers coming to the shop after school and working on halters. Craig says he swept the floor at first, which wasn’t real exciting, but something about it must have gotten in his blood because at the age of 66 he’s still there.  Actually, Craig is the major custom saddle maker today.  He makes the Doug Clark Roper saddle (Doug is another of Monroe’s great-grandchildren). Craig is fortunate enough to remember his grandfather, although he has admitted Monroe’s teaching was limited, but he gave everyone in the family an opportunity to learn how Monroe did it. That in itself was an important lesson.

For the Veach Saddlery’s 100th Anniversary in 2019, Craig made a beautiful Centennial Saddle which is on display in the shop with many other important remembrances of the legendary shop and what it means to so many people. There are others in the family who also have saddle or leather shops like Kenny and Cary Veach, Billy’s two sons.  Kenny Veach Made shop is in Mount Vernon, Missouri, and Cary’s Veach’s Custom Leather shop is in Ames, Iowa.  Cary’s shop, Veach Saddlery, is also a major sponsor for several top bronc riders who later became world champion saddle bronc and bareback riders in the PRCA, Wade Sundell, Tim O’Connell and Jesse Pope. 

Companies like Veach Saddlery in Trenton don’t last over a century without doing things right. When later generations take the ‘reins of the business’ and keep it going after that many years you can be guaranteed that they are at the top of the list, treat their customers well, and take pride in their products.
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 I  have been friends with the Veach, Robinson, Clark, McAlister families since I started my quest to write rodeo history, and I can truthfully say that I do not know any family, that is as dedicated to rodeo any more than these folks.  Staying in business for so long is amazing.  I will also say that these people are also so devoted to rodeo.  Charley Beals was the first person that mentored me when I began researching and gathering rodeo information, and his wife, Imogene, and I traveled together for fifteen years or more to all kinds of rodeo activities and talked for hours about rodeo.  She always had Rodeo Historical Society membership forms in her purse regardless of where we were – Florida, Hawaii, New York, etc.  Peggy Robinson helped me gather information with a voice recorder and as an interviewer for videos for the Oral History Project, sponsored by Rodeo Historical Society for many years. She knew so many old-time rodeo people, through her father, Monroe, and her family, they deserved to have their lives in the rodeo archives.  I attended the 80thAnniversary of the Trenton Veach Saddle Shop and heard so many stories about their history and Monroe.  I also heard so many stories about the Veach Saddle Shop in Tulsa, run by Charley and Imogene. There were so many cowboys that knew they could spend the night in the Tulsa Shop on their way to the next rodeo. Charley also made many a saddle or bareback rigging for so many roughstock riders and ropers. These people have taught me so much, I feel like I am one of the family and I’m sure there are many who are reading this that can say the same thing.  They are why rodeo is such a ‘big family group.’  God bless them all!!
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April 06th, 2026

4/6/2026

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It was only ninety years ago that rodeo finally made the right move to improve the sport and allow competitors to have a say in what was happening in the sport of rodeo.

Yes, this year we are celebrating the 90th year of professional rodeo!  From meager winnings in rodeo’s earliest days, the world of rodeo has become one of the country’s great sports.  The PRCA National Finals held in Las Vegas had a purse of $17,551,956 in 2025.  $13,501,505 went to the contestants and $4,050,451 to the stock contractors.  There is a planned increase of $1 million, so this year, 2026, it will be $18.5 million!

The Cowboys’ Turtle Association (CTA) was established on November 6th, 1936.  It took a long time for cowboys who liked to compete in rodeos to get the job done.  They had been complaining about the small purses and felt it was such a simple way to improve the purse – just put the entry fees into the purse and make it a worthwhile amount!  But rodeo producers had been doing it without adding entry fees for years, so why change?

The competing cowboys also were not satisfied with the judging at some of the rodeos.  Local men, such as a doctor, a sheriff, or someone respected in the community, were often chosen to serve as judges.  How much did that doctor or sheriff know about the rules of rodeo and what made a good ride or roping?  How often did one of the hometown cowboys win the events when it was evident to the more seasoned cowboys that they had spurred harder, or roped better?

On March 16, 1945, the Cowboys’ Turtle Association changed its name to Rodeo Cowboys Association, which they knew represented them better than ‘Cowboys’ Turtle Association.  In 1975, the association added ‘Professional’ to its name, and since then, it has been known as the Professional Rodeo Cowboys Association (PRCA).  

The 75th anniversary of the Turtles was in 2011, and the year before, a group of us decided we should try to get as many still-living Turtles as we could to the National Finals Rodeo in Las Vegas.  They were also guests and received recognition at the Cowboy Reunion, headed by Liz Kesler.  Twelve men were introduced in the arena during one of the Finals performances in Las Vegas, NV. They were also briefly interviewed on video about their days as CTA members. 

​I wrote a book about it, “The Cowboys’ Turtle Association: The Birth of Professional Rodeo,” and it was published in 2011 because the CTA was celebrating its 75th anniversary, and although everyone knew something about how the cowboys struck at the Boston rodeo in 1936, the details and the full story had never been told.  The importance of the CTA is that when this group formed a unit, they could deal with the Rodeo Association of America, an organization of the best rodeos in the country, but one run primarily by businessmen, not cowboys.  No one listened to one cowboy’s complaint, but now, as a group of the best cowboys in the country, they made sure they were heard!  All they were trying to do was make rodeo more professional and fairer.

I had been researching the history of rodeo for 23 years and had learned a lot about how important the formation of the Turtles was to the competing cowboys, because before that, they actually had no say in how rodeos were run.  This wasn’t a spontaneous decision when they formed the CTA because cowboys who followed the rodeo road and competed regularly had been complaining about the small purses and lousy judging for over 20 years.  They had been talking about it among themselves at the rodeos they attended, and even formed a group (in 1915) to decide how they thought rodeo could be better. But when they left that rodeo, those cowboys headed various directions and didn’t see each other for months; they never got anything done.

The book could not have been written without Walter Dennis's help.  He was just a kid when the Turtles were formed, but he and his mother were neighbors of Hugh Bennett and his wife, Josie, just outside Colorado Springs, Colorado.  Hugh was the very first secretary-treasurer of the CTA, and they initially handled their responsibilities out of their vehicle.  In 1992, in his late life, Hugh asked Walter to look at all the paperwork he had kept on the CTA from its inception until he resigned.  He wanted to know what Walter thought he should give to the ProRodeo Hall of Fame.  Walter did go through all the papers; he made copies of many of the pages. As they were so old (it had been over 50 years), they would crumble or tear easily.  He encouraged Hugh to give it all to the ProRodeo Hall of Fame.  Bennett failed to ‘get around to giving it to the Hall’ and died in 1994. 

Fortunately, Walter’s mother, Millie, was Hugh’s nurse prior to his passing.  Since they knew Hugh wanted the ProRodeo Hall of Fame to have his box of information on the early days of the CTA, Walter took it to the Hall in 1995, when Hugh was inducted.  Rex Bennett, Hugh’s nephew, also gave the ledger of all the members of CTA to the Hall at that time.  Fortunately, Walter had kept a copy of what he had copied, and he offered to let me use it when I was working on and writing the book.

People like Walter Dennis were forward-thinking, and thank goodness we do have the information he shared with me and took to the Hall for Hugh.  If it hadn’t been for these cowboys who worked so hard to make rodeo better by improving the purses, the judging, and so much more, we wouldn’t have the exciting purses like the National Finals purse, which was $17.5 million for 2025.

In the beginning of rodeo, all the competitors were cowboys who worked for a living doing exactly what they did in the rodeo, but the pay for doing it on a ranch was much less than what they got at a rodeo, IF they could beat the other contestants.  Rodeo definitely expanded a cowboy's life to so much more than ranch work, although they liked ranch work, but at a rodeo, they could meet others with the same interests and travel more than they ever would as a ranch cowboy.  

In 1935, the year before the CTA was organized, during the Fort Worth rodeo, the cowboys and cowgirls got together and told the ‘powers’ of the rodeo that if they didn’t put their entry fees in the purse, they wouldn’t ride in their parade (that kicked off the beginning of the Fort Worth rodeo every year).  The ‘powers’ said that it was not possible.  The cowboys and cowgirls continued to say they would not ride in the parade.  The time for the parade to start arrived, and the streets were full of people and lots of children waiting to see the cowboys & cowgirls ride by.  Nothing happened.  The ‘powers’ threatened the cowboys and cowgirls, saying, “If you don’t ride in the parade, you can’t compete in the rodeo”.  The cowboys and cowgirls just sat there, not moving.  Finally, 45 minutes after the parade was to start, the ‘powers’ put all the entry fees into the purse!!  Cowboys and cowgirls got up, got on their horses, and rode in the parade.  The rodeo went on as planned, no one but the cowboys and cowgirls and the rodeo people knew, but the purses were bigger! 

This was the catalyst that encouraged the cowboys to prepare the following year while at the Madison Square Garden rodeo which lasted for weeks and they had plenty of time to get their petition signed, and make their plans for the ‘strike’ at the Boston rodeo, with Colonel W. T. Johnson, the most successful and largest rodeo producer at that time period putting the Boston rodeo on.  The Cowboys knew that if they could get Johnson to put the entry fees into the purse, all the other producers and rodeo committees would do the same.

The rest is history!

To Purchase Gail's  
The Cowboys' Turtle Association: The Birth of Professional Rodeo, Click here.

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Well Worth The Read

1/13/2026

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Clyde Edward Longfellow, Jr.  March 7, 1942 – July 15, 2025

The following was written by Clyde Longfellow's  daughter, Crystal, when he passed away recently.  I have gotten permission to print this because it was well done, and it is the story of 95% of the rodeo cowboys on the rodeo road today. Didn’t make the National Finals, but had some wins and some losses, but enjoyed what he did and continued doing it for a long time.  Enjoy!

The mold wasn’t just broke, it was shattered – on March 7, 1942, with the birth of Clyde Edward Longfellow, Jr.  The world would never be the same!  And it shattered again, on July 15, 2025,  with his passing.

Clyde was born in Lewiston, Idaho, he joined four sisters. His dad was a career Air Force man, stationed in Okinawa during the 1950s.  The family traveled to Japan aboard a military transport ship, a multi-day voyage across the Pacific that sparked Clyde Jr.’s lifelong love of sailing.  He also worked for his golf-pro Uncle Ping at the Lewiston Country Club as a golf caddy. Golf and sailing remained lifelong hobbies for Clyde.

Clyde attended Lewiston schools and soon found his calling:  horses!  As soon as he could, Clyde started working at the Old Lewiston Round Up Grounds in North Lewiston.  Doing whatever job he could just to ride.  It was there he met and learned from Idaho rodeo legends, Clint Roberts and Jack Carson. They both became mentors and ignited his rodeo dreams. Clyde started getting on broncs and riding colts.

While pursuing his dreams, he crossed paths with Edie Gottschalk. Edie boarded her horse at the Round Up Grounds. They married in 1965 and moved out to the Grand Ronde country to work on the ranch of Shirly Bothum.  When Shirly told Clyde he had to choose between working or rodeoing, Clyde didn’t hesitate – he loaded up and headed to Cheyenne, where he won the 1965 Cheyenne Frontier Days Amateur Saddle Bronc competition.

Clyde and Edie spent the early years of their marriage on the Rodeo Trail. Heading to the Texas indoor winter rodeos, then coming back to the Northwest and Canada for the summer run. Their first daughter, Crystal, was born in 1967, and the family lived much of the year in a travel trailer. In 1972, they settled in Kendrick, Idaho, and welcomed their second daughter, Kelly, in 1973. With a growing family and house payments, Clyde began driving a truck for Star Motor Freight in Lewiston.  

His nephew, Jodi Johnson, who shared Clyde’s love for ranching and rodeo, lived with the family during high school and competed in High School rodeo.  During his trucking travels, Clyde met and welcomed foster son, Paul Bass, into the family.
Clyde continued to rodeo, with wins at major rodeos like Lewiston Round Up (twice); Columbia Basin Rodeo (Moses Lake, WA) four times; Chief Joseph Days, five times. In the late 1970s, he bought a semi-truck and started hauling cattle to provide for his family. Everyone loved his big black trucks with the donkey on the doors; Haul Ass Trucking! He earned multiple trips to the Columbia Circuit Finals before stepping back from competition around 1985 to focus on trucking and supporting his kids in junior and high school rodeos.

Clyde and Edie moved to Hermiston, Oregon, in 1993.  Soon after in 1994, Clyde was entering rodeos again – and winning!  He was now riding against the sons of the men he once competed with.  He earned more trips to the Columbia River Circuit Finals. In 1995, his first grandson was born. And he was still riding and winning – the younger cowboys called him the Viagra Vaquero!  In 1998, Clyde won the saddle bronc riding at Colville, Washington, and took grandson, Rylen, on the victory lap!

Clyde also became a hobby ostrich rancher and began entering Senior Pro Rodeos on the side. In 1998, he qualified for the Senior Pro Finals and finished second in the world. He returned home determined to win the world title in 1999 – but tragedy struck.  While hauling cattle, he was hit head-on by another semi, totaling his dream truck and severely injuring him. At 57, Clyde was forced to retire from both bronc riding and trucking.

After a long recovery, Clyde took up golf to stay active and eventually returned to riding saddle horses. He even bought a sailboat and sailed it from San Diego o Portland. He spent weeks each year sailing the Columbia River and the Pacific Ocean, often reaching the San Juan Islands and Vancouver Island, Canada. Thanks to his nephew Brien DeAtley, Clyde fulfilled a lifelong dream of playing golf at Pebble Beach.

Clyde served as the rodeo director for the Eastern Livestock Show in Union, Oregon for about ten years.  Under him, the rodeo grew and celebrated its 100th anniversary in 2008!  In 2019, Clyde received the honor of serving as the Grand Marshal for the Lewiston RoundUp, recognizing his impact on the rodeo community. Later that same year, Clyde and Edie were both inducted into the Idaho Rodeo Hall of Fame, solidifying their lasting legacy on the sport. Being chosen for induction into the Chief Joseph Days Hall of Fame Class of 2024 was an unexpected thrill for Clyde, Edie, and the family.  Chief Joseph Days held a treasured spot in his heart – where he competed, consistently won, and made lasting memories with family and friends. Clyde was especially proud of Edie, his wife of 60 years, when she was presented the 2024 PRCA Donita Barnes Lifetime Achievement Award, for her 57 dedicated years as a PRCA Rodeo Secretary.

Clyde passed away in his sleep aboard his beloved sailboat, No Fences, on July 15, 2025 in Scappoose, Oregon.
 
A Celebration of Life for Clyde was held September 7, 10:59 AM at the Lewiston Round Up Grounds Arena, with Reception following in the She’s Wild Saloon.  A 10” x 5 ½” of a picture of Clyde, with a big grin, leaning on his saddle was handed out.  On the back was the heading “The Last Bronc Ride by Clyde Longfellow, 9-7-2025 with the National Anthem, Prayer and Opening Remarks by Marty Campbell and Will Rasmussen, the reading of his life written by and read by Crystal, his daughter, a memorial video by granddaughter, Makayla McCabe.  The bronc ride listed his friends as flankman, chute boss, saddling crew, pickup man, chute gate crew, out gate and closing remarks.  Below his picture were the words:  “Life is worth the ride, The ride is worth the fall.”


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WHAT A MEMORY — MY VISITS WITH LARRY CLAYMAN

11/18/2025

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Often talks with Larry Clayman prove he’s a gem for a rodeo historian like me. He is easy with whom to talk and has a wonderful memory of his days in the rodeo arena being a third-generation rodeo clown. We usually have a specific reason for calling each other, but once we get on the phone it seems one story leads to another and easily an hour can go by before we hang up. He tells me of experiences he has had, and I tell him of stories I have been told by old cowboys which always brings to Larry’s mind another story.  

Larry was born July 11, 1941, in Highlandville, Missouri. Both his grandfather, Stanley Clayman and father, William Clayman, were rodeo clowns and he often traveled with them. The Clayman’s lived in southern Missouri. Larry said he thought his granddad was the consummate clown whether in the arena or out! He worked with his grandpa breaking colts.  They only worked with teams in the fields at home.  

Larry laughingly relayed, “The first automated vehicle ever on the Clayman spread was an old Willy’s jeep.  It ran OK, but you had to manually operate the windshield wipers. Grandpa and I were on our way to Calico Rock, Arkansas, to work the rodeo. The roads were winding and we were pulling his old mare in a trailer. The rodeo committee requested Grandpa to bring the old mare for his act.  (It was so funny!) Well, it started to rain and he had me leaning over the windshield operating the wipers.  He kept saying, ‘Keep those windshields clean, Larry, so we won’t run into the trailer!’”

Grandpa Stanley wore bib overalls in which to clown.  He asked Larry to clown with him at Mansfield, Missouri. Larry remembered he was 12 or 13 (1954).  Grandpa Stanley was good with a bullwhip.  He even used it to move cows at home, but at the rodeo he could open a pop bottle if the cap was loosened.  He had Larry put a paper target between his legs and bend over sideways and Grandpa never missed.  Larry couldn’t remember if he got paid, but Grandpa got $20.  Most of the rodeos Larry’s grandpa and dad worked were in Arkansas and Missouri.

In addition to helping his dad or grandpa or being hired to clown an amateur rodeo Larry competed in five events; saddle bronc riding, bareback riding, bull riding, steer wrestling and team roping.  But his first love was bullfighting and being a rodeo clown.  His years in rodeo were from 1954 to 1980, with smatterings of rodeo after that – producing, announcing, training, or going to Rodeo Clown Reunions.

Larry joined the Marine Corp in 1961, and he was still doing some ‘clowning’ during that time.  In Okemulgee, OK, at an amateur rodeo, he took his mule, ‘Sorghum,’ who was trained to do a lot of tricks. 

 “Gene Autry was there as the star of the rodeo,” Larry told, “we helped him get on his horse, I remember, and the bulls really worked good. After the rodeo Jim Shoulders walked up and introduced himself.  I knew who Jim Shoulders was – everybody knew who he was.  He told me he liked the way I worked and he’d like to hire me. I explained I was flattered but I was in the Marines, and they were shipping me off to Boot Camp at Camp Pendleton.  Shoulders told me to find Colonel Ace Bowen, that he ran the rodeo on Camp Pendleton.  

I was in infantry training when I got there. I entered the rodeo in the bareback riding, saddle bronc riding and the bull riding, and my first wife, Rogenia, entered the barrel race. When the rodeo was over Staff Sargeant Johnson came to me and said, "The Colonel wants to meet you.’"

My wife and I followed him and the Colonel was just turning his horse out in the pasture.  He was in jeans and a western shirt and I thought he looked like a giant  – I had never met a Colonel before.  When Staff Sargeant Johnson introduced us I said, "Nice to meet you, Mister Bowen." 

With that said,  Bowen’s face got red and I thought he was going to choke on his tobacco. He said, ‘You’re going to work for me and don’t ever call me Mister again!’  I went to work clowning that rodeo at Camp Pendleton.  In fact, a lot of my Marine responsibilities, at that time was actually cowboy work with the Colonel.  We baled hay, taught other Marines to ride broncs, and all kinds of ‘western’ activities.” 

Not too long after that Larry met Lex Connelly, who occasionally announced the Camp Pendleton rodeo.  Connelly was involved with the Cow Palace rodeo at the time also.  “I also met Andy Jauregui, who furnished the stock for the Camp rodeo,” said Larry, “Jauregui asked me to clown the Bishop, California, rodeo in 1962, which I enjoyed because I worked it with Slim Pickens.” 

 That was Clayman’s first professional rodeo job, but he was still serving in the Marine Corp.  He qualified with his military identification for the RCA sanctioned event.  From there, he worked rodeos as often as possible while still in the Marines.  Larry was transferred later to Washington DC where he had a ‘desk job.' But he was there to serve his country and did what he was asked to do.  

One day he heard that Jim Shoulders was providing the stock for the Leesburg, Virginia, rodeo.  Larry called Shoulders and told him he was living in Leesburg and could he help Jim.  Jim had him report to Graham Fenton, an Australian cattleman, that was putting the rodeo on.  During the Leesburg rodeo Larry met Howard Harris, from the Cowtown New Jersey rodeo.  Harris would take a group of cowboys down to the Leesburg event, and after seeing Larry work, he hired Larry to work Saturday nights at Cowtown New Jersey.

When Larry was discharged he got his RCA card and began his professional rodeo career in earnest, rodeoing north, south, east and west.  He used many different animals in his comedy routines.  He trained his own animals, including dogs, horses, a mule named ‘Sorghum’, ducks and a lion cub.    

He met Bob Prewitt, at Chicago, who had a chimp with him.  They visited him for sometime.  The chimp with him was 4 years old, named Coco. Prewitt was to meet a delegate with the Mexican circus and give them Coco, who was all ready purchased by them. Clayman not realizing t chimp was all ready purchased told Prewitt if they didn’t show up he’d buy Coco.  But Prewitt told Larry he didn’t want one that was that old. He said Larry should get one just as it quit nursing it’s mother, about six months old because they were easier to train at that age.  Prewitt said he’d have a young chimpanzee for Larry the following year. 

In 1967 Larry got Todo, his chimpanzee. Clayman said he learned a lot from reading Jane Goodall’s book ‘My Life With The Chimpanzees’ (she lived with them for eleven years).  He also did a tremendous amount of research before Todo arrived. He taught him a variety of acts including Roman Riding two horses, Blaze and Thunder. He also had acts with Todo and realized Todo was having fun and learned very quickly.  Larry said, “I realized Todo was having fun in these acts, he was a real ‘clown’.”  

Larry admits having a side-kick like Todo gave him many opportunities in his rodeo career to meet important people.  He and Todo traveled to Europe with Rodeo Far West, under the direction of Buster Ivory.  They were gone three and a half months and went to Italy, Switzerland and France.  His wife Rogenia and son, Stan, also went with him.  Some of the other cowboys that were on this trip were Shawn Davis, Larry Jordan and Kelly Riley.

​Ivory had made arrangements for Ford Motor Company to make trucks and trailers large enough to move the rodeo stock from one location to the next.  The trucks were being made at Ford’s Holland location.  Unfortunately, when they arrived the trucks and trailers were not ready as the company had a strike!  The next dilemma was that El Italia, the Italian airline, was one of Far West’s sponsors, and they gave permission that Todo could sit in a seat next to Larry.  Unfortunately, when Larry was asked to go from Turin, Italy to Rome to do an interview to promote the rodeo coming to Rome later, the pilot would not allow Todo to sit in a seat.  The pilot insisted he be caged, like all other animals that flew with him.  However, Larry did not have a cage.  They got a large cardboard box, sat it next to the stewardess’ seat, put Todo in it, and tied string all around it, thinking this would keep the chimpanzee in the box.  Todo had a small opening in the box so he could see Larry.  After they were in the air Larry motioned to Todo to come to him. Todo tore that box to shreds and sat next to Larry all the way to Rome!  No one said a thing and Todo was a perfect ‘chimp gentleman.'

Larry said the most important experience he had on the trip was when they went to the Normandy beaches near Rouen, where Joan of Arc was killed, and saw where the U. S. military landed, which was such an important happening in World War II.

When Larry took Todo to Vatican City, he was in a throng of people, so he put Todo on his shoulders.  Soon they were invited inside the cathedral and the Pope waved to them. At the Calgary Stampede, he was invited to bring Todo and meet Queen Elizabeth.  In the queen’s salon,  Todo sat next to her and was fascinated by her jewelry. Meanwhile Larry discussed Jane Goodall’s wonderful advice about raising Todo with the her. The Queen had met Ms. Goodall and was fascinated by how well trained Todo was and complimented Larry.

​During Clayman’s rodeo career he worked the National Finals Rodeo as a bullfighter in 1973, the Canadian Rodeo Finals in 1973, ’74 and ‘75, the Indian Rodeo Finals IN  1976, ’77 and ‘78, National Intercollegiate Rodeo Finals in 1968, and the High School Rodeo Finals in 1970 and ‘71. He, Clem McSpadden an announcer, and Jon Taylor another bullfighter, were the first non-Canadians to work the Canadian National Finals. Larry may also be the only rodeo clown/bullfighter to wear high-top football cleats, as part of his footwear in the arena.

Clayman was chosen for the first Wrangler Bullfights, held in Rapid City by Jim Sutton. Clayman ended his rodeo clown/bullfighting career in 1977, but didn’t stop rodeoing. He opened a nightly RCA rodeo (during June, July and August) in Branson, Missouri. It was called Heart of America Championship Rodeo and produced by him for three years and thousands of fans attended.  Todo, his special companion, died in 1980.

When Larry closed the Branson rodeo he did a variety of things including assisting his nephews, Dusty and Toby Essick, in learning how to be bullfighters.  He also announced the Clayman Rodeo held in Georgetown, Texas, under the auspices of Kelly’s Kids, an equestrian training program for youngsters, held once a year.  He performed as a bullfighter in the movie, J.W. Coop, and also appeared in the television series, Streets of San Francisco.  He was featured on ABC Wide World of Sports with Curt Gowdy while at Calgary, Canada.

Today Larry lives what he calls “a charmed life” in retirement with his wife, Renee, near Florence, Texas, and spends his time working in the First Baptist Church there.  He has been inducted in to various Halls of Fame, including the Rodeo Historical Society Rodeo Hall of Fame in the National Cowboy and Western Heritage Museum in Oklahoma City in their 2025 Induction Class.  He has never left the world of rodeo and also attends Rodeo Clown Reunions, as well as other rodeo events.  His ability to remember names and rodeos and events in the rodeo world for the last 71 years is amazing and a great help to a rodeo historian like me. 


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Duel at the Dunes

10/14/2025

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The Cervi Championship Rodeo was at it again.  On September 30th, (the last day of the 2025 PRCA season, they had a Roughstock Rodeo with the top 20 contestants in each event.  The rodeo was held in conjunction with Dream Golf which opened a new golf course that day.  The land for the golf course was very near the Cervi Home Ranch near Roggen, Colorado.  The day was full and was also sold out.  It started with golf by the Founders, and and ribbon opening, tours were taken of the course, then at 4:30 the rodeo was held in a Preifert arena and chutes, with bleachers on two sides of the arena.

The day was a typical Colorado day with lots of sunshine, a slight breeze and the sky was full of clouds.  It rained the day before and everything was perfect.  I attended with a Media Pass as I always like to go home to Colorado, where I was raised on the Hughbanks Turkey Ranch, and a rodeo is just the icing on the cake.  I had attended the Cervi Championship Rodeo five years ago when they did the same thing with Barebacks and Saddle Broncs on the last day of the season.  My friends Gary and Connie Sandstead met me at the airport and I stayed with them, and Connie and I attended.  

Most of the top 20 were there, but I think some were missing because of the Govenor’s Cup that was held the weekend before and the 30th was on Tuesday.
            
Those attending and their scores were:  
Bareback Riding:  Jesse Pope - 85, Rocker Steiner - 85, Bradlee Miller – 80 1/2, Garrett Shadbolt – 78, Kade Sonnier – 83 ½, Dean Thompson – 81, Jacek Frost – 74, Jayco Roper -  82 ½, Waylon Bourgeois – 87 ½, Mason Clements – 85 ½, Tilden Hooper – 79, Orin Larsen – 87, Jacob Lees – 86, Richmond Champion – 80 ½, Tanner Aus – 73, Kashton Ford – 81 ½, Donnie Proffet -8?.  
The Finals: Jacob Lees had 88 (on Womanizer); Orin Larson was 2nd with 87 ½ and Waylon Bourgeois 3rd with 84.

Saddle Bronc Riding:  Ryder Wright – 85, Damon Brennan – 84, Kade Bruno – 83 ½, Sage Newman – 86, Statler Wright – 84, Weston Patterson – 86 ½, Wyatt Casper – 83 ½, Ben Anderson – (reride) 81, Lety Holman – 86, Chase Brooks – 81 ½, Q Taylor – 82 ½, Jake Finley – 80, Ira Dickinson – 0, Waitley Sharron – 82, Gus Gallard – 85, Cavy Pennington – 0, Coleman Shalbetter – 84.
The Finals:  Weston Patterson, on Triple Threat – 89;  Sage Newman on Hitman – 87;  Lefty Holman on Steak Sauce – 84 ½.
 
Bull Riding:  Hudson Bolton – 81, Mason Moody – 0, Rawley Johnson – 0, Bryce Jensen – 0, Luke Mackey – 81, Luke Mast – 0, Clayton Sellers – 84, Scott Wells – 0, Jason Petri – 79, Trevo Reiste – 0, Mason Spain – 0, Ethan Skoquist – 0, Colton Coffman – 0, Wade Tuni – 0, Eliza Mora – 86.
The Finals:  Hudson Bolton on Ringling Road– 92, Luke Mackey – 0, Eliza Mora – 0.
 
The Final count at the PRCA on all events doesn’t come out until the middle of October so who is going to go to the National Finals will be announced then.  I think this ‘last ditch effort’ on the part of Cervi Championship Rodeo is important to the guys who have worked so hard and give their events all they have to give.  If it works for anyone of those guys, I’m delighted.  But for those who won’t make the PRCA National Finals – there is always next year!
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The World of Rodeo Has Become a Top-Rated Sport

8/6/2025

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I can’t tell you how many rodeos are happening today, but as a historian it is far more than were happening 100 years ago.  There was nothing called ‘Cowboy Christmas’ on the 4th of July a century ago.  Today those dedicated cowboys that are trying to reach that ‘top fifteen’ in the world, in their event, can get to three rodeos in one day if the logistics allow it.  And ‘Cowboy Christmas’ isn’t just the 4th of July but starts at least a week or more before it, and continues through the next week or more!  In fact, the entire rodeo season is jammed crammed with rodeos.  There is no time for jackpots or matched competitions today, those dedicated cowboys and cowgirls don’t have the time.  And once the season is over, the next day the new season begins!

It was the hope of those running the new sport 100 years ago that their results would be found on the Sports Pages of major newspapers.  But it didn’t happen.  Why?  Rodeo came on the heels of the Wild West Shows which were promoted as a theatrical event.  When rodeo started being held they fell in to using similar words such as ‘Wild’  ‘Show’ in fact the book written by Shirley Flynn about Cheyenne Frontier Days and produced in 1986 has the title “Let’s Go!  Let’s Show!  Let’s Rodeo!  But it is my belief that not only was the early words used to promote rodeo, it was also that most sports writers knew very little or nothing about rodeo.  I have stood and listened to sport writers from newspapers interview cowboys and they run out of questions quickly because they don’t know Rodeo.  Rodeo today consists of eight different events.  Knowing the rules of barrel racing, isn’t going to give a reporter the knowledge to interview a bronc rider, or a tie down competitor.  

Rodeo has finally arrived!  As a historian I have talked to cowboys that competed long ago.  They said if they heard about a rodeo within horseback riding distance they’d take off for it and when they got there it may not even be happening.  How discouraging!  But not to a cowboy who really was committed to rodeo competition.  He’d do it again and again, hoping there was a chance to compete in his event.  Sometimes those rodeos back in 1925 didn’t have all the events we have in rodeo today.  It might be bronc riding and steer wrestling only.  Or calf roping, steer roping and horse racing.  The bull riding that we have it today wasn’t even in it’s infancy – if it was held at all it was ‘steer riding’ and once the rider fell off or finished the ride the steer just ran off.  Brahma’s with their bad attitudes wasn’t even introduced to rodeo until the early 1920s. 

Today’s competitors are juggling problems very different than their early rodeo predecessors.  Back then it was finding a rodeo – anywhere within a distance they could get to and hoping they had their events.  Now it is which rodeo should they go to, what does it pay, who has the stock, what is the entry fee, and more?

​In the early days, if a cowboy got hurt, he got along the best he could.  If he was bleeding, he’d get it stopped, if possible.  If he was hurting because he was badly bruised or worse , he acted as if he could ‘handle it’.  If it was an injury that put him out of commission – he just had to ‘grin and bear it’.  It’ll heal – eventually -- maybe.  Today Justin Healers are at most all rodeos and the minute they see an accident happen they are there to do what can be done to keep that cowboy able to compete.  

When Dr. J. Pat Evans was asked to help rodeo cowboys, because he was the doctor for the Dallas Cowboy football team and kept them on the football field even with some injuries someone got him to attend.  He was very willing to go to the rodeo and be prepared to help cowboys in need.  What happened?  Dr. J. Pat was at the rodeo in Fort Worth.  He had a room and all his ‘medical wares’ to help keep cowboys healthy.  NO ONE SHOWED UP!!   The cowboys said – ‘It Wasn’t the Cowboy Way! ‘But cleverly, someone suggested Donnie Gay, who was leading the bull riding and became a World Champion eight years, and was every cowboy’s hero should go see Dr. Evans.  Donnie understood the need the cowboys had and went to Dr. J. Pat – when the other cowboys saw him getting help one by one they started to go see the doctor.  Today no one thinks anything but great to be helped with an injury by medically trained people at the rodeo.  But it took a while.  ‘The Cowboy Way has gotten Smarter’ and is staying in the game longer.

I just finished a Rodeo Clown Reunion at a rodeo 1,400+ miles from my home, with 30 honorees, their wives, daughters, sons, or girlfriends who came with them.  The Reunion is an opportunity for the retired rodeo clown to put back on their face makeup and baggy britches, or cut off britches with the bandanas hanging from them, and visit with the spectators and fans at a rodeo.  They also were part of the Mandan Rodeo Days parade, did their old acts for the audience, and were introduced in the arena during the rodeo while the announcer told where they were from.  This small addition to an annual rodeo is a shot in the arm for the community where it is held, as well as the honorees who may never have visited Mandan or the area before.  They love helping with the mutton busting, the exceptional rodeo held for kids and adults with medical needs, signing autographs and so much more.  As one wife told me, “The Reunion has given my husband a part of his life back he’d thought was gone forever.” 

I plan to be at the Gold Card Room during the National Finals Rodeo in Las Vegas in December.  The Gold Card Room is on the ground level of Thomas & Mack, and is for seniors that have their Gold Cards with PRCA.  To get a Gold Card requires 20 years of rodeo competition plus be over 40 years old.  When I was just a starting to research rodeo history a mentor brought me to the Gold Card Room and I met and interviewed a number of old-timers, including many world champions, who told me so much about their early life in rodeo.  Now I’m there as a hostess, giving back, for all the information I received early in my career of writing books and articles on rodeo.  The cowboys and cowgirls that enter our doors are the greatest cowboys and cowgirls in the world and we have so much fun.  The Gold Card Room is just two hours long, prior to the rodeo but we do a lot in that short time.  I wouldn’t miss it for the world!

I still am having so much fun gathering and researching and adding interesting things about rodeo as it was 100 years ago and what it has come to be.  In fact, the publisher has my most recent book on rodeo in the works, and hopefully it will be out soon.  It is the early days of rodeo held in Madison Square Garden in New York City.  The first rodeo was in 1922 and continued to be held yearly until the National Finals Rodeo started in 1959.  The things that happened and how they were handled and those that were competing and performing in those days are all in the book.  I think you’ll like it.

I wish there were ten of me, because there is so much history of rodeo I’ll never have enough time to write about all of it.  I was called “a walking encyclopedia of rodeo history” the other day. I’m not a rodeo encyclopedia, there’s so much more I don’t know.  But I’m still trying to do my best and capture as many of those long lost interesting important stories in rodeo as I can. Until next time . . . 

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March 13th, 2024

3/13/2024

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On February 26, 2024, Pat Ommert dressed in a bright red blazer and white cowboy hat, arriving by carriage to the Opening of the Pat Ommert Trail in Temecula, California.  She has worked to maintain a connected network of safe equestrian trails for over 40 years.  She was honored by the trail being named for her.  Making trails available and safe for equestrians has been on her bucket list for many years.  has also conducted her own personal clinics to introduce youngsters to horses.  

Pat was born in Southern California to Bob and Vera North in 1929.  Bob started a hardware store in Bell, California during the Depression.  Vera was taught how to train ‘high school’ horses – circus-type, and became a well-known performer with her black horse ‘Gypsy’, and also did stunt work in the movies.  The North’s had two girls, and they grew up horseback.  Pat learned trick riding from her mom when a young teenager.  She practiced on the Los Angeles River bed and as she practiced, running her horse back and forth in the sand, her mom was there to coach.

Back in those days horses did it all – trick riding, Roman riding.  Pat had ‘Shortcake’ and ‘Cupcake’ the longest.  She went to gymkhanas, showed horses, but also jockeyed at the Agua Caliente in Mexico in their ‘Powder Puff races.  She was featured at All-Girl Rodeos as “Patsy North and her Trick Horse Rex”.  performed for Cotton Rosser, as well as other producers all over California, Arizona, Utah, Mexico City and more.  

Since she nor her mother sewed, she had her performing outfits designed by a woman her mother knew.  The biggest problem was to keep an outfit that could withstand the action of a trick rider, without tearing or pulling out the seams.  Eventually she was referred to two women who made costumes - for strippers.  They understood Pat’s problems with her costumes needing to withstand lots of gyrations and such.  Pat remembers the outfits they made for her were beautiful.  

​In 1953 she was invited to trick ride at the Madison Square Garden Rodeo.  She also was hired for the Boston Garden rodeo that followed New York.  During her stay the gals that performed at the rodeo had a race yearly at Rockingham Park, a nearby racetrack in Salem, New Hampshire, which Pat won that year.

Pat married Willard Ommert, a veterinarian, and they raised two daughters.  They lived in Temecula, California, where Will had a clinic.  However, Pat continued to rodeo as a contract performer.  She admitted she could have made better money in the moving picture business, but Pat said the movie business was a “Hurry up and wait” business.  But she did work as an extra for $25 a day, as it wasn’t far from where she lived.  But her family was more important.  She occasionally went with Will on a medical emergency at night, but otherwise concentrated on her two daughters.

Trick riding was her first rodeo performances, and because she was short she didn’t do many ground tricks.  She did the hippodrome stand and went into a one foot stand while still be running.  She said, “I did the best one-foot stand of anyone, and I called it a ‘flyaway’ and I did it with one hand.”  She finally gave up trick riding, but continued to Roman ride.  But when her girls were 12 and 8 she quit and they began going with them to horse shows.

After Will died in 2004 she spent time with the Rancho California Horsemen’s Association as a founder and leader conducting clinics.  She and Will received a Lifetime Achievement Award in 2000.  Pat was also  involved in trail riding and enjoyed it immensely.  She not only went on trail rides locally, but also went in Arizona to Las Damas trail ride in Skull Valley, Arizona, in 2006.  When she lived near Griffith Park in Los Angeles she rode the trails, but they had to share the trails with walkers, runners and bicyclists.  

She was honored by being inducted in the National Cowgirl Hall of Fame in Fort Worth in 2016, and was the recipient of the Tad Lucas Memorial Award in 2020, which is in the National Cowboy & Western Heritage Museum in Oklahoma City.  It’s not unusual to see Pat attending various trick riding, Roman riding or rodeo gatherings, and visiting with friends she has made along the way as well as making new friends.  



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The Well Never Runs Dry

5/5/2023

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I often wonder how some people can continue to do amazing things year after year and never get tired of doing it or run out of steam.  I think I’ve found the reason.  It’s because they love what they do.  It isn’t work, it’s fun, it’s what sustains them.  On the other hand, what causes people to be brilliant or highly successful in some avenue and then never be heard of again in that same avenue.  In rodeo, I hear it called ‘the adrenalin rush’ or ‘it’s the fire in their belly’ that keeps them going.  The ones that you never hear of again – the rodeo definition is usually their ‘egg’ busted’ or ‘they just don’t have enough heart’ or ‘get excited about it anymore’.

I have been amazed at the rodeo world for my entire life, but I do believe that in the last ten years 2013 to 2023, there have been so many changes in the sport that have allowed it to grow to what it is today.  There are cowboys and cowgirls that can earn over a million dollars in the sport alone, and that was seldom heard until recently.  Rodeo is not just a sport you do when you are growing up like football or soccer, and then you have to find ‘a real job’.  You can be a professional in rodeo.  If you practice enough and improve as you practice, it can be your real job.

 As a rodeo historian,  I have researched and read about people from the 19th century in the very early years of rodeo, when it really wasn’t called rodeo, tot a spontaneous challenge between two cowboys.  If money was involved,  it was done privately between the men watching or the cowboys themselves.

​Look what has happened to rodeo today.  Professional rodeo, ProRodeo Cowboy Association (PRCA) has become a sport of million dollar day rodeos, a $13,000,000 National Finals plus more options to win more depending on the event.  Cowboys and cowgirls are continuing to stay in rodeo with numerous jobs that weren’t available a century ago. Some become stock contractors, announcers, breeders of quality timed event horses, barrel horses and more.  

Today rodeo has their own television channels – The Cowboy Channel and the Cowgirl Channel, where rodeos can be seen every day, without leaving your favorite arm chair.  Plus they have all types of other shows including Wild Rides, for bucking horse fans, training of timed event horses by proven trainer, and so much more.

The world of rodeo has received a fan base that is so much  larger than it was ten years ago, due to all of these wonderful improvements.  I am doing my best to also spread the word of the history of rodeo.  I write articles, and my books on the history of various events, as well as the beginning of professional rodeo, The Cowboy Turtle Association.  I am presently writing a book on the early day rodeos at Madison Square Garden, which I have always called “the unofficial predecessor of the PRCA National Finals”, 1922 through 1959, the first National Finals.  I am willing to work with anyone interested in the history of the sport.

I was asked once to be on the Rodeo Queen judge team, for a local rodeo.  I feel the beautiful young girl that is chosen should know the history of the sport she is representing.  Apparently my questions regarding rodeo history were too difficult.  I was never asked by that rodeo to help judge the choosing of their rodeo queen again!  But I still believe rodeo queens can promote rodeo so much better if they know the history.

​I still have the‘adrenalin rush for researching and finding new information about the history of rodeo.  I work on it every day in some way.  I don’t travel as much as I used to, but I use the telephone a great deal, the computer even more, and never get tired of going through old Hoofs & Horns, old RCA Sports News, The Buckboard which was the predecessor to the RCA Sports News, and so many more magazines from the early 1900s.  I still answer every email I get asking me if I can help in  some way about rodeo.  I certainly don’t know all the history, but I sure the well won’t run dry.  I look forward to each day and each new history challenge in the world of rodeo!
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Some People Just Don't Toot Their Own Horn

5/25/2022

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After spending many hours researching, writing, visiting with cowboys and cowgirls from the past, and I always run across names from the distant past in rodeo who have really made a mark in rodeo.  They often win their event or events, they do things for rodeo that others don’t think to do, they have an ability to put together rodeos that everyone enjoys, or they even have an extra-special sense of picking the best stock for roughstock events, and even roping stock.

Those names most often are on the lists of cowboys and cowgirls inducted in to the major halls of fame in our country which include the Rodeo Historical Society Rodeo Hall of Fame located in the National Cowboy & Western Heritage Museum in Oklahoma City, or the ProRodeo Hall of Fame in Colorado Springs.   Some have even been inducted since I have been writing about the history of rodeo and those that made it the great sport it is today.

There is one name, however, that has not been inducted in either of these halls, but should be.  His traveling partners, and good friends, have been honored by induction and he certainly should be, as well.  He has the credentials, longevity in rodeo, and successes in the sport.  I wonder if he has been overlooked because he had too many talents, and spread himself across the rodeo world in competing, assisting in putting on rodeos, leading those in his events, and being responsible for improving the equipment used in rodeo.  Therefore, he never was a world champion, he didn’t ‘toot his own horn’ and just faded into the past.
This is his story:

Alvin “Alvie” Gordon was born January 9, 1910 in Coeur d’Alene, Idaho, to Loretta and Elmer Gordon.  He began riding horses to go to school in 1915, in Athena, Ore.  That same year he went to the Pendleton RoundUp to watch his mother ride bucking horses.  Whether watching his mother on bucking horses was the catalyst to Alvie making a career as a saddle bronc rider will never be determined.  Alvie died February 28, 2004.

Loretta and Elmer separated early in Alvie’s life and he went to live with his dad in Montana.  In 1924 Loretta and her husband, Frank Butler, picked fourteen-year-old Alvie up on their way to Belle Fourche, S.D., where he rode his first bareback horses and steers.  After that rodeo, they traveled to Wolf Point, Mont., Cheyenne Frontier Days, Colorado Springs and Monte Vista, Colo., then on to Oklahoma and Texas rodeos.  By the time he was sixteen, he struck out on his own and traveled with Leonard Stroud, an all-event cowboy.  They went to Mexico where Alvie started steer wrestling.  In 1926, they were in Fort Worth where he rode his first Brahma bull.  

Alvie tried all events and found he liked saddle bronc riding the best, and made the most money in it.  “My first saddle bronc was in Seymour, Texas,” Alvie remembered.  In 1927 he went to Chicago to a Tex Austin rodeo held at Soldiers Field.  There he met Oral Zumwalt, a bronc rider who also entered most events, and eventually became a stock contractor.  They traveled together for several years to rodeos in the Northwest, including Montana and Idaho.  By 1930, Alvie was traveling with Paddy Ryan and Turk Greenough, two well-known bronc riders.  It was Alvie’s first trip to the important Madison Square Garden rodeo.  Paddy Ryan and Bob Askin, also a bronc rider, drove back to Montana with him.  Other well-known cowboys that traveled with Alvie were Burel Mulkey and Nick Knight.  

Leo Cremer, a stock contractor and rodeo producer from Big Timber, Mont., hired Alvie to run the bucking chutes, in the early 1930s, but it didn’t interfere with his competing.  His first big win in bronc riding was the Portland, Ore., International Livestock Show & Rodeo, 1932.  He married Alice Neilson that year and they wintered in Burbank, Calif., where Alvie worked out of Fat Jones’s Stables in western movies.  The movie studios knew Jones had a group of rodeo cowboys that hung around his stables during the off-season for rodeo.  Alvie worked as a stuntman, an extra and an all-around hand on a movie set.  He also worked Andy Jauregui rodeos and Alice worked in the office while Alvie ran the chutes.  Then they were off to the rodeo at the Chicago World’s Fair in 1933, where Alvie rode bareback horses and saddle broncs, twice a day, for thirty-seven days.  He won day monies in the saddle bronc event, and ended up sixth in the bareback riding finals.  The Saint Louis rodeo followed and Alvie’s saddle bronc rared up and turned over landing on top him.  He stayed in the saddle but broke his hip and pelvis.

“My wife had never driven a car before and, of course, I couldn’t drive, but we had to get back to my dad’s place in Yakima, Wash.,.  We had a half gallon of moonshine.  I’d drink some for pain, and give her a drink.  This went on until we got home in fine shape.” He chuckled.

Alvie’s first rodeo after his injury was Tex Austin’s 1934 rodeo in London, England.  Competing against a strong field of riders including Pete Knight, Turk Greenough, Herman Linder, Floyd Stillings and Eddie Woods, he won the International Championship Saddle Bronc Riding title as well as a gold and silver belt buckle.  Turk Greenough said, in the book about Leo Cremer, Mr Rodeo, “I was the first guy to ride Midnight, in London that year.  Alvie Gordon won the bronc riding and he’s the last guy to ride Midnight.”
  
When the Cowboys' Turtle Association was formed at the Boston rodeo in 1936, Alvie was clear across the nation in Portland, Ore., but rodeo news traveled fast.  He was sorry to have missed the strike and joined the ‘Turtles’ as soon as he could, during the Chandler, Ariz., rodeo.  He held CTA number 45.  The state of Montana chose a picture of Alvie on a bucking horse, taken at the Livingston Rodeo, for the cover of their tourist magazine given to all travelers that visited the state.  The same photo was used for the cover of Ketch Pen magazine, August 1989 issue.  Alvie also joined the Screen Actors Guild and Teamsters to be able to continue working on western movies as they moved back to California in 1936.  He also contested at rodeos and ran Andy Jauregui’s J Spear Stock Company.  

The following year he went to Australia as one of the United States’ competing cowboys for the Royal Easter Show in Sydney, where the U.S., and Canadian cowboys competed against the Australians.  They had to qualify to be all-around cowboys to represent their countries and had to compete in several events, including wild cow milking and steer wrestling, once they arrived.  Alvie was the captain of the American team at the Royal Easter Show in 1938 and 1939.  The American team won the bronc riding in 1938. In 1939, a fourth competing team from New Zealand also attended.  The Cowboys' Turtle Association selected Alvie to be the Bronc Riding representative for 1939 and 1940.

In 1939, Alvie and family were living at Autry’s ranch in Placerita Canyon, Calif., and he was asked to be in a brief movie, on horseback, for Chevrolet.  It was filmed on the Andy Jauregui ranch with Red Lamerell and some think this film might be considered the first commercial ever made.

World War II took many of the rodeo cowboys away from their beloved sport to defend and represent our country.  Alvie was competing at the Madison Square Garden rodeo when his draft notice arrived.  Gene Autry, the western movie actor and singer had also joined the Army.  He had a great deal of respect for Alvie and arranged a deferment with Alvie’s draft board back in California so he could finish the Garden rodeo, then on to Boston and Detroit rodeos.  In fact, once Alvie joined the U. S. Army Autry got him assigned to Luke Air Field, in Arizona, where Autry was assigned, and the two worked together.  

Alvie excelled at being a first class chute boss in rodeos and he was in big demand with the top rodeo producers.  He said, “I used to flank the broncs in the chute, back when the flank strap had a buckle.  When the pickup men picked up the rider they had to unbuckle the flank strap, which took time.  When I was at Luke Field I saw the ‘quick release’ on parachutes and immediately thought it was exactly what the flank strap needed.  I wrote a letter to Hamley Saddle Shop, up in Pendleton, who made the original association saddles and sent them a drawing of a ‘parachute trip,' you could jerk yourself.  The first thing the pickup man would do is flip that cinch.  Hamley was the first to make them and they made a bunch." 

When Alvie was discharged from the U.S. Army he decided not to compete in rodeo.  He went to work for the World’s Championship Rodeo, under Everett Colborn, and held the position as chute boss from 1944 to 1956.  When the World’s Championship Rodeo was sold by Colborn, Alvie returned to California.  He worked in western movies again, worked in the oil field and eventually retired.  

He was married three times, Alice Neilson, Hilda Kooyman and Helen Winter, and had two sons with Kooyman, James Albert and Charles John Gordon.  He was living with his son, Jim Gordon and wife, in San Diego, Calif., when I was lucky enough to do an audio interview with him in 2003.  He had his PRCA Gold Card #4776 and volunteered at the senior center every day as long as he was able, where he received an award for his help.  He died February 28, 2004, was cremated and his ashes were scattered at sea.

Alvin ‘Alvy’ Gordon is still being submitted for consideration to be inducted to the Rodeo Historical Society’s Rodeo Hall of Fame and the ProRodeo Hall of Fame.  

If you have someone you feel merits being considered for induction please contact both of these organizations on-line and prepare the requested information for submission.  Be sure you complete the registration forms thoroughly and accurately.  You must be a member of the Rodeo Historical Society to do so.  Remember, these are the top two halls of fame for rodeo in the country, and candidates must have been involved in rodeo for some time, and had a number of accomplishments in the world of rodeo.
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    Gail Hughbanks Woerner is one of rodeo's foremost historians, having written hundred of articles and six books on the subject. She has interviewed hundreds of cowboys and cowgirls,

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